Vogue to launch in the Middle East
July 05, 2016 Consumer Magazines
A Middle East edition of Vogue will be launched this autumn, publisher Condé Nast International announced today.
Vogue Arabia will be the 22nd edition of the fashion magazine worldwide and will make its debut in the region as an English and Arabic language website, with a print edition to follow in Spring 2017.
It will be published under licence by Dubai-based Nervora, which already has a licensing agreement with Condé Nast for Style.com/Arabia, which will be replaced by the Vogue Arabia website and rebranded.
Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International, said: “There has been a growing demand for Vogue in the Arab world for some time, and now the time has come to make it a reality.”
Deena Aljuhani Abdulaziz has been appointed Editor in Chief and will head the launch across digital and print alongside Fashion Director Daniela Agnelli and Features Director Catarina Minthe, who is currently Managing Editor of Style.com/Arabia.
Shashi Menon, CEO of Nervora, said, “Nearly four years ago, we embarked on a mission to change the fashion landscape in the Middle East with Style.com/Arabia. That mission continues, and grows markedly, with Vogue, the world's preeminent fashion publication. We couldn’t be more thrilled.”
Karina Dobrotvorskaya, President of Condé Nast New Markets and Editorial Director of Brand Development, added: “By transitioning the existing Style.com/Arabia platform we immediately draw on a unique blend of digital experience and entrepreneurial spirit at Nervora, an Editor in Chief with a deep understanding of fashion and the modern Arabian woman, all supported by the publishing expertise of Condé Nast International.
“We are excited to put Arabian fashion culture in an international context and hope that Vogue Arabia will transform the media landscape in the region.”
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