TripAdvisor now available in Arabic
March 09, 2016 Websites
Global travel review and ratings site TripAdvisor is now available in Arabic.
The launch aims to provide Arabic speakers with a better user experience and relevant content to help them more effectively plan and book travel, as well as contribute reviews and opinions of their own.
“TripAdvisor is the most visited travel website in the Middle East and Africa, so we are pleased to offer a local language domain for all Arabic speaking travellers who can now benefit from a localised website,” said Kevin Clapson, VP of Display Advertising for Europe, Middle East and Africa.
TripAdvisor employs three full-time employees at its recently opened Dubai office, which serves as the regional hub for the Middle East and Northern Africa (MENA) region.
“While we have been working with many partners in the region for over five years, until recently this activity was managed out of other regional offices,” Clapson said. “However, we decided to base a team on the ground to better service the region’s needs as we realised the value we could add to travellers both residing in and coming to the region. The natural next step was to offer a localised domain for those wishing to digest our content in their native language.”
TripAdvisor now operates in 48 countries and 28 languages, with plans to expand its footprint into new markets over the course of the next year.
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