March 24, 2025 PR News
StickyGinger has been awarded the PR retainer for British retail chain Marks & Spencer in the GCC by regional operator Al-Futtaim Group.
The agency will oversee storytelling, influencer activations, events, regional campaigns and press shows to elevate the brand’s presence in the region and support its growing footprint.
“We’re incredibly proud to partner with Marks & Spencer MENA and the Al-Futtaim Group,” said managing director, Kiera Purdue. “As a British-owned agency, this partnership is a huge win for us, and we’re proud to have been selected for our creative thinking, award winning approach and omni-channel expertise.
“With over 50% of our team Arabic-speaking with a presence across key GCC markets, we’re in a great position to connect with local audiences in a way that truly resonates. Marks & Spencer has such a strong legacy in retail, and we can’t wait to help tell its story and boost its presence as the go-to brand for fashion, beauty, home, and food in the region.”
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