Ruder Finn expands to Middle East with Atteline acquisition
February 28, 2024 PR News
New York-based communications agency Ruder Finn has expanded its global footprint to the Middle East through the acquisition of Atteline, a UAE-founded agency headquartered in Dubai.Sophie Simpson, who founded Atteline in 2016, will work closely with Kathy Bloomgarden, Global CEO of Ruder Finn, and Atul Sharma, who leads Ruder Finn’s Middle East region.
“We are committed to expanding our reach and our expertise globally and now is a great time to do so as the UAE, and the Gulf Cooperation Council (GCC) countries are continuing to forecast strong growth across all industries,” Bloomgarden said. “The region is increasingly regarded as an exciting hub for companies around the world. I’m excited to welcome Atteline and Sophie into our leadership team as a strong partner in helping us serve the needs of our global clients.”
Atul Sharma, CEO Ruder Finn India & Head Middle East, added: “Atteline brings cultural insights and expertise to the agency that can be leveraged to develop our relationships and best serve our clients. Atteline’s multichannel digital and social expertise will be a great complement to Ruder Finn’s strength in this area.” Ruder Finn was founded in 1948 and has offices across the United States, Asia and Europe. The agency is organised around five core areas of expertise—Healthcare, Technology, Commerce, Leadership and Workplace.
Sophie Simpson, Managing Director & Founder of Atteline, said: “This marks an exciting moment for not only Atteline and Ruder Finn, but also the MENA region, as we come together with shared values and a caring culture. As one united voice we will champion impactful communications with a localised approach and global capabilities.”
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