Q Communications Signs Voss Water
June 06, 2016 PR News
Q Communications has won the social media, events and PR account for VOSS Water following a seven-way pitch.
The UAE-based communications and events agency will represent the Norwegian artesian water brand’s communications strategy in the Middle East – both online and offline – as well as brand and event alignments.
“We are very pleased to announce our relationship with Q Communications,” said Ken Gilbert, Chief Marketing Officer of VOSS Water Group. “Throughout the pitch process the team demonstrated an innate understanding of the VOSS brand’s heritage along with our strategic regional communications requirements. The agency will play a key role with regard to growing the brand in an important focus market.”
VOSS has had a presence in the Middle East and Indian Ocean since 2003 and is available in the UAE, KSA, Bahrain, Oman, Kuwait, Qatar, Zanzibar and the Maldives.
The brand recently signed a three-year deal to become an Official Bottled Water of the DP World Tour Championship held at Dubai’s Jumeirah Golf Estates from November 17th to 20th.
Katie Harvey, co-founder of Q Communications, said: “We are delighted to have the opportunity to be supporting VOSS Arabia with its strategic and tactical communications objectives and look forward to rolling out a dynamic and creative campaign to enhance the brand’s local positioning.”
Prev
