February 18, 2025 PR News
PRCO Group has been appointed by Red Sea Global to handle communications for The Red Sea and AMAALA, two groundbreaking tourism developments in Saudi Arabia.
The Red Sea destination features an archipelago of more than 90 pristine islands, while AMAALA is set to deliver an ultra-luxury focus on wellness, wellbeing and the arts, with an impeccably curated range of amenities and properties, including its two hero assets, Corallium, Marine Life Institute and the AMAALA Yacht Club.
Jonathan Rivlin, Managing Partner at PRCO, said: “PRCO’s appointment to lead the destination communications for The Red Sea and AMAALA across the GCC is a significant milestone. We understand the scale and ambition of these projects, and our teams are committed to leveraging our expertise in the luxury travel and lifestyle industry to deliver impactful results.”
With a number of new resorts set to open this year, along with events, experiences, and offerings across the destinations, PRCO Group will spearhead integrated communications strategies to launch and enhance awareness for both destinations.
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