PR body gets new head
September 19, 2024 PR News
The Public Relations and Communications Association (PRCA) has appointed Conrad Egbert as Head of PRCA MENA with a remit to enhance credibility, ethical standards and inclusivity across the industry.
“I’m incredibly humbled that the PRCA MENA has entrusted me to lead it into the foreseeable future,” he said. “As a journalist and the founder of E+H, a strategic communications consultancy based in the UAE, I have a deep understanding of both sides of the communications industry.
“While I am committed to taking the PRCA MENA to new heights, I am also passionate about fostering a culture of collaboration, inclusivity and mental well-being. If there is anything that is crystal clear to me today, it is that change lies with us.”
PRCA CEO, James Hewes, added: "Conrad’s background and commitment to excellence make him a brilliant choice to lead PRCA MENA. His approach combines a rigorous journalistic mindset with a strong dedication to professional ethics, which will undoubtedly resonate with our members.
“I am confident that Conrad will bring fresh perspectives and drive impactful initiatives that will shape the future of PR in the region."
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