Oxford Business Group launches online broadcasting service
November 15, 2015 Websites
Global publishing, research and consultancy firm Oxford Business Group has added digital video to its portfolio of research tools with the launch of its online broadcasting service Global Platform.
A new entrant to the field of on-demand business television, Global Platform aims to provide an arena for world leaders, industry players and other high-profile personalities who are driving change across international markets to relay their views and answer questions on headline issues.
CEO and Editor in Chief, Andrew Jeffreys, said Global Platform marked an exciting new chapter for the group, at a time when media companies were increasingly recognising the importance of online video broadcasting:
"We know that worldwide audiences across the demographics are shifting towards digital, on-demand viewing using smartphones and non-mobile devices, thanks to faster networks, larger screens and new flexible ways of working," he said.
"Research shows that the average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and a further 19.8% in 2016. Our online platform will capture this growing audience via a powerful, dynamic medium ideally suited to today's fast-paced business environment, putting decision-makers in front of the camera and extending their reach even further."
The online platform, which has been developed in the UAE, is the latest addition to Oxford Business Group's portfolio of research tools, which include country reports analysing the economies of emerging markets, as well as sector-based economic updates. Annually, the group produces 34 reports in 32 countries.
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