April 12, 2016 Consumer Magazines
Bahraini airline Gulf Air has appointed India-based custom publishing house MaXposure Media Group to produce its Gulf Life in-flight magazine.
The appointment takes effect from the May edition, with the bi-lingual magazine continuing to be published monthly in Arabic and English.
Maher Salman Al Musallam, CEO of Gulf Air, said: "I am delighted to see MaXposure Media Group take on this role, bringing with them a wealth of experience that can only benefit the Gulf Life brand - leading its growth and continued appeal to our valued readers."
Gulf Life is distributed free onboard flights and in airport lounges, and includes a wide-ranging mix of features relating to Gulf Air's global destinations, with particular emphasis on the Gulf and Middle East region.
“It's a very proud moment for all of us at MaXposure and we thank Gulf Air for entrusting us with this role in support of their prestigious, award-winning magazine,” said Prakash Johari, Managing Director and CEO of MaXposure Media Group.
“Gulf Life magazine has significant strategic importance within the MaXposure portfolio of magazines with the potential to reach an immensely broad readership base."
Gulf Life was previously published by the contract publishing division of Gulf News, which took over publication of the title from UK-based Ink Publishing in May 2013.