New breakfast show line-up for MBC Loud FM
April 17, 2024 Radio
Saudi Arabia’s first English-language commercial radio station MBC Loud FM has announced its new breakfast programme will launch on April 28.
The Byron Cooke Show will be presented by internationally acclaimed radio presenter Byron Cooke alongside Sana Kothari, from 6am to 10am Sunday to Thursday, and 10am to 12pm on Saturdays.
The station’s current breakfast show, The Daily Wake Up with Jay R and Danah, is transitioning to the Weekday Drive time slot from 4 PM.
Alex Agishev, Head of Content for MBC Loud FM, said: “We can’t wait to launch ‘The Byron Cooke Show, with Sana K’ on MBC Loud FM. Byron is a world-class personality, with an incredible ability to connect with local audiences, whether it’s through engaging content or live, on ground broadcasts. Sana is an exciting new GCC talent, a prolific content creator and together with Byron, will provide an entertaining start to the day for Saudi Arabia on MBC Loud FM.”
A winner of the International Radio Personality of the Year Award at the Worldwide Radio Summit (WWRS) in Los Angeles, Cooke is a highly experienced and respected broadcaster having worked in major markets across Australia, the United Kingdom, and the USA. He joins MBC Loud FM from KIIS 101.1 in Melbourne, Australia.
“Saudi Arabia is the world’s fastest-growing expat market and MBC Loud FM is the Kingdom’s first English commercial radio station. To say I’m excited would be an understatement,” he said.
Joining Cooke as co-host on the new show is Sana Kothari, who was discovered in a nationwide search to find new radio talent on Virgin Radio Dubai.
“I’m so excited to be joining the team at MBC Loud FM and teaming up with Byron to bring a vibrant new sound to the Saudi radio landscape.” she said.
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