February 05, 2025 PR News
Memac Ogilvy has been selected by Al-Futtaim IKEA as Its lead agency to drive public relations and influence following a competitive pitch process.
The agency will deliver a full suite of PR and influence services, including campaign development and execution, press office management, and thought leadership programs, with the mandate also covering the development and execution of influencer engagement strategies across the UAE, Qatar and Oman.
Saad Abu Touq, Managing Director of PR at Ogilvy UAE, said: “IKEA is one of the world’s most admired brands and we are incredibly excited about our partnership to work with them, providing not only Public Relations services but also the fast-growing field of influence.
"We see this as another opportunity to demonstrate our strengths in delivering impactful integrated solutions, and are committed to curating compelling stories and results-oriented campaigns for IKEA. The influencer engagement mandate highlights the increasing importance of innovative and dynamic communications strategies, and we will leverage our proven expertise to support IKEA in its continued growth across the region.”
Memac Ogilvy, which also holds the advertising contract for Al-Futtaim IKEA, will play a fundamental role in driving the company's growth across the three markets through strategic and creative campaigns and activations.
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