McCollins Media Wins New F&B Accounts
April 21, 2016 PR News
McCollins Media has expanded its number of F&B clients with the addition of Ruby Tuesday, Wakame and Mr. Greek.
The Dubai-based boutique PR and digital brand activation agency was chosen to handle the accounts following a competitive pitch and, in addition to strategising and generating coverage, will be responsible for building the brands among their target audience through social media and PR.
Meghna Kothari, Director of McCollins Media, said: "Our dedicated F&B division has deep and varied industry knowledge to offer clients with innovative and result-oriented strategic communications campaigns. We pride ourselves on being a creative agency and coming up with out-of-the-box solutions to get our clients the necessary mileage."
McCollins Media has previously worked with F&B clients including Paavo's Pizza, Elevation Burger, German Doner Kebab, Godiva, London Fish and Chips, Chicken Now, Anatolia Turkish Grill, Costa Coffee, Richy’s and Mani Foods.
Kothari added: "The F&B sector in the UAE is growing at an alarming rate, and the growth has been driven by a mix of expansion of existing chains as well as new brands and concepts entering the market. We are glad to be associated with the sector."
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