Matrix to handle PR for The London Sleep Centre
March 09, 2016 PR News
The London Sleep Centre (LSC) has appointed Matrix Public Relations to handle its external communications in the Middle East.
The annual retainer was awarded following Matrix’s successful launch of LSC's Sleep Diagnostic and Treatment facility at Dubai Healthcare City.
“The Matrix PR team did a fantastic job with our launch event and creating mass awareness, not just about our facility, but also about our multimodal approach to the treatment of sleep disorders,” said LSC Medical Director, Dr. Irshaad Ebrahim.
“The efforts of the team, the results achieved and the impact were beyond our expectations, hence our decision to take them on-board as our retainer PR consultancy.”
The Dubai-based boutique PR agency will provide LSC with strategic communications consultancy, content development and media management support, among other supplementary services.
Jack Pearce, Managing Director of Matrix Public Relations, said: “With nearly two decades of experience in the market providing strategic communications advisory and support to diverse organisations, we ensure that all our clients reap the maximum benefits of working with us. The London Sleep Centre is a great addition to our portfolio of clients and we are looking forward to fruitful partnership.”
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