Majlis PR & Events Wins Zero.1 Tech Account
June 12, 2016 PR News
UAE-based LiFi technology company Zero.1 has appointed Majlis PR & Events to manage its media communications.
LiFi is a new wireless technology that transmits high-speed data using light, rather than radio bands, and is on track to become a $113bn industry by 2022, according to a recent article posted in Tweet Tech.
Mark Fleschen, CEO of Zero.1, said: “We exist to promote the benefits of LiFi and increase its application across multiple municipal, industrial, and commercial environments. LiFi is a new technology, that brings so many development opportunities. Majlis will help us get these conversations going and raise awareness of the LiFi potential.”
A striking advantage of LiFi is that it can boost the network speeds about 100 times faster than conventional WIFI systems available, enabling an HD film to be downloaded within 30 seconds.
Frederic Montin, CEO of Majlis PR & Events, said: “We are thrilled to represent this forward-thinking, innovative brand and we are excited to execute the many PR activities in the pipeline for the UAE.
“We will manage all future PR and communications strategies going forward. We will utilize powerful PR tools such as interviews, word of mouth and features to ensure we raise awareness and brand recall for Zero.1.”
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