JPd Agency launches PR department
March 01, 2016 PR News
Dubai-based boutique branding and creative design agency JPd has expanded its range of services by introducing a communications department offering PR and digital services.
The new department is led by a team of senior consultants with experience in public relations, social media, digital marketing and branding with local, regional and international brands across the UAE, MENA and Europe.
James Pass, Managing Director and Creative Principle at JPd, said: “This is an important step for us as the launch of a new PR and digital department underlines our commitment to offer integrated approach and better service to our clients. Through our new offerings we are now capable of supporting our clients at all stages – from the brand creation to the product/service launch and ongoing communication to ensure effective engagement with their key audience.
“In a market cluttered with similar goods and services, it is crucial for brands to differentiate and stand out. This is particularly important for start-ups and SMEs looking to break into the UAE market. Companies that implement a clear-cut brand and communication strategies will survive the competition and be successful in this region taking advantage of the unique opportunities in their environment.”
Established in 2012, JPd works with clients in various industries including tourism and hospitality, technology, interior design and architecture, and F&B.
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