ITP launches Top Gear Middle East
February 28, 2024 Websites
ITP Media Group has launched a regional edition of BBC motoring publication Top Gear.Top Gear Middle East has launched online in Arabic, with a print edition to follow later in the year.
The digital platform showcases five sub-categories: reviews and reports, automotive news, electric cars, gaming, watches, and accessories – with each segment tailored to address the distinct interests and needs of the motoring community in Saudi Arabia, UAE, Qatar, Bahrain, Kuwait and the broader Middle East.
Ahmad Bashour, Managing Director at ITP Media Group, said: “We are thrilled that Top Gear Middle East is our first global title launched in Arabic, and first launched digitally. The Middle East is an audience hungry for high quality localised automotive content and Top Gear Middle East fills this gap in the market, opening opportunities for car enthusiasts, leading experts in the field, advertisers, and creators.”
Ahmad Abuljadail, Head of Content at Top Gear ME said: “Top Gear Middle East is poised to ignite a frenzy of excitement among auto-enthusiasts and thrill-seekers into the vibrant world of Arabian motoring. From latest engines to wild experiences, we promise to deliver exhilarating entertainment that will keep fans on the edge of their seats.”
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