Instinctif Partners appoints Ikram Al-Yacoub as Head of KSA
October 02, 2024 PR News
Ikram Al-Yacoub has joined strategic reputation advisory firm Instinctif Partners as Managing Partner and Head of Saudi Arabia.
She was formerly a Director and General Manager at Brunswick Group in Riyadh, where she led the company's strategic expansion to Saudi and advised clients on financial communications, mergers and acquisitions, and public listings.
Samantha Bartel, MENA CEO at Instinctif Partners, said: “We are delighted to have Ikram join our successful and growing team. We are proud to have been advising clients in Saudi Arabia for over a decade and are excited to build on our successful momentum with the appointment of Ikram.
“With Al-Yacoub’s stewardship and her strong relationships in the Kingdom we will continue to deliver best in class reputation management through investor relations, corporate reporting, ESG, public policy, and crisis communications, in Saudi Arabia.”
Al-Yacoub, who is a Saudi citizen, is also a member of the Middle East Investor Relations Association’s KSA Memberships and Events Committee, whose objective is to raise the profile of investor relations in Saudi Arabia.
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