Industry veteran Camilla d’Abo joins BPG Group as EVP
July 09, 2024 PR News
Camilla d’Abo has been appointed Executive Vice President of Communications & Content at BPG Group.
With over 25 years’ expertise in the Middle East marketing communications sector, Camilla has been tasked with overseeing all aspects of BPG UAE’s communications and social content teams, as well as spearheading regional growth and expanding the agency's portfolio of clients.
“Having followed BPG’s success story over the past four decades, I am thrilled to be joining at the helm driving the integration of communications and content into the next chapter of BPG 3.0,” she said. “I believe that being part of a CX focused brand agency with multiple specialist practices is a powerful advantage in the communications sector as we witness digital platforms increasingly dominate the global agenda and attract public interest.”
BPG UAE currently holds communications and content mandates from some of the world’s leading organisations, including KPMG, DHL Global Forwarding, Sony MEA and Warner Bros Discovery, as well as regional clients such as Al Nabooda, Trojena and Wasl.
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