Hotwire PR Enters Region Through Partnership with Active
April 13, 2016 PR News
Global PR and communications consultancy Hotwire PR has entered into an exclusive co-branded partnership with Dubai-based Active D.M.C.
The agreement sees Hotwire extend its global network of offices to 12, and is part of its strategy to offer clients pan-regional communications support and global opportunities for its staff.
Active becomes the second of Hotwire's global network of affiliates to join its exclusive co-branded partnership scheme, following on from Amsterdam-based Yellow Communications.
Active, whose clients Revlon, Xerox, Parrot and JP Morgan Private Bank, has worked with Hotwire on a non-exclusive basis for the past ten years for clients including Ruckus Wireless, Seagate and Ciena.
The exclusive co-branded agreement will see Active add the Hotwire logo to its existing brand identity and gives the independent agency access to Hotwire's global sales, marketing and HR resources, while Hotwire will benefit from Active's experience and network across the Middle East.
Andy West, Chief Development Officer at Hotwire, said the agreement will bring benefits, not just to clients looking to target the region, but to the firm's 180 staff.
"Working together, we can tap into a wider talent pool while offering our staff the sort of international opportunities that today's young PR professionals are looking for,” he said. “We're delighted to be teaming up with Active D.M.C and to building a strong EMEA offer for our clients and to providing career possibilities for our people."
Louay Al-Samarrai, Co-founder and Joint Managing Director of Active D.M.C. added: "At Active we are always looking to evolve and enhance our solutions and services and this partnership gives us the support and access to the very best that the communications industry has to offer. Working closely with Hotwire, we can effectively tap into a much wider network of prospects, services and skills and provide our regional client base with a broader range of solutions to their communications needs."
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