H+K Strategies Appoints Matthew Dezzani General Manager for KSA
May 01, 2016 PR News
Hill+Knowlton Strategies has appointed Matthew Dezzani as general manager of its Riyadh and Jeddah offices in Saudi Arabia.
Sconaid McGeachin, President and CEO Hill+Knowlton Strategies Africa, Middle East & Turkey, said: “Two decades of global marketing experience and international brand building provide Matthew with a fundamental understanding of how to frame an issue, how to define and target audiences, and how to develop and deliver compelling campaigns across multiple platforms.”
Dezzani, who has previously worked in the UK, Romania, Kuwait and Dubai, added: “There is probably no greater exciting challenge globally for a communications professional than that presented by Saudi Arabia right now.
“The Kingdom is on the cusp of a remarkable economic transformation, while its position at the centre of global geo-politics and its size as the preeminent economy of the Middle East makes this a compelling opportunity.”
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