Hello again!
February 28, 2024 Consumer Magazines
Celebrity and luxury lifestyle magazine Hello! Is poised to return to the Middle East with the launch of Hello! Arabia and Hello! Indo-Arabia.Indian entrepreneur Sudhakar Adapa, Founder & CEO of Bia Brands, has acquired the rights to publish regional editions of Hello! in the Middle East from Spanish media group Hola!.
“Taking the reins of Hello! Indo-Arabia and Hello! Arabia has been a proud moment for me,” he said. “It is even more special considering the fact that I am the first Indian national to secure such rights. In today's ever-evolving business landscape, it's imperative for us to build strong, global brands. Media plays a pivotal role in this journey. Hello! Indo-Arabia and Hello! Arabia, both being globally renowned luxury and celebrity magazines, provide us with a unique leverage to access the vibrant GCC countries."
Hello! Indo-Arabia will appear in English and Hello! Arabia in Arabic, with each having both print and digital editions. They are expected to launch in May 2024.
Nadine El Chaer has been appointed Editor in Chief of Hello! Arabia, while Faarah Mehta Shewakramani heads up editorial for Hello! Indo-Arabia as its Editor in Chief.
Regional editions of Hello! were previously published by APP Media Group, a subsidiary of ITP Media Group, from May 2015 to January 2017.
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