Havas PR wins Sony Mobile account
December 22, 2015 PR News
Sony Mobile has appointed Havas PR Middle East as its public relations agency for the region.
Havas will work on developing Sony Mobile’s communication strategy over the coming year, enhancing the positioning of the brand, and raising awareness and equity of its Xperia line.
Gita Ghaemmaghami, Sony Mobile’s Marketing Communications Manager MEA, said: “The standard of proposals we received for this contract was extremely high, but Havas PR Middle East stood out by presenting a compelling approach as well as demonstrating their deep understanding of Sony Mobile’s strategy and objectives. We are very much looking forward to working with them and confident that Havas PR Middle East will be the perfect partner for us."
Sony Mobile Communications Middle East and Africa is the official regional operation of Tokyo-based Sony Corporation subsidiary Sony Mobile.
Rachid Mtaini, regional managing director of Havas Worldwide Middle East, said: "We are delighted to be the official public relations agency for Sony Mobile, and this win reinforces Havas PR Middle East’s position following recent wins of similar dimensions.
"Sony is an emblematic brand, which has always been at the forefront of the industry with its innovative technology. We look forward to working with Sony Mobile to take its communications to the next level and reinforce such an iconic brand, whose reputation for innovation is second to none.”
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