General Mills Hands Portfolio to Socialize
June 16, 2016 PR News
Socialize has been awarded the digital communications brief for the entire General Mills portfolio, including brands Haagen-Dazs, Nature Valley, Bugles and Green Giant.
The win follows a successful agency pitch securing the digital creative duties for General Mills’ brand Betty Croker earlier this year, and the recent appointment of General Mills Marketing Director MEA, Ali Shaikh.
Akanksha Goel, Director at Socialize said: “We look forward to being a part of this digital transformation journey. This is our passion, it’s what we love to do, and it’s what General Mills saw in our work. We’re really excited to present them with game changing campaigns, and we firmly believe that with this partnership, both General Mills and Socialize can have their cake and eat it too.”
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