February 05, 2025 PR News
Samsung Gulf Electronics has appointed Gambit Communications as its strategic public relations agency following a competitive multi-agency pitch.
The partnership will oversee PR initiatives across five key markets - UAE, Qatar, Kuwait, Bahrain, and Oman – and covers multiple divisions, including smartphones, televisions, and home appliances.
Jamal Al Mawed, Founder and Managing Director of Gambit Communications, said: “Samsung is at the forefront of so much of the technology we use in our daily lives, and is literally shaping the future with its transformative ideas and technologies. It is both an honor and a proud responsibility for us to help tell those stories in the region.”
The agency began the year with the announcement of six new hires, as it continues its expansion following an awards season that saw them win five agency of the year titles, and a flurry of new client wins including Uber, Deloitte, Emirates Airlines Festival of Literature, OMNIYAT and Essilor Luxottica Group.
The independent agency picked up 36 major awards during 2024, including winning the MENA Young Lions for the second successive year, and being named Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024, PR Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, and Medium Agency of the Year at the PRCA Regional Awards 2024.
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