Financial news platform MONIIFY to launch on November 26
November 20, 2024 Websites
BusiNext Media is set to launch its financial and business news platform MONIIFY on November 26.
Founded by serial entrepreneur Naguib Sawiris, the digital platform aims to empower the next generation of entrepreneurs and investors to make smarter money moves by providing insights and analysis on high-potential regions and sectors, including tech, AI, cryptocurrency, and energy.
“Young people today need more than traditional business and finance news,” Sawiris said. “MONIIFY speaks directly to the next generation of entrepreneurs, in their language, on the platforms they want.”
The UAE-based platform is targeted at Millennials and Gen-Z, and aims to spotlight emerging markets with a focus on the industries driving the future – from tech and AI to crypto and energy – with coverage ranging from the GCC's tech-driven initiatives to the rapid growth in Southeast Asia and India's dynamic economy.
Dr Yaser Bishr, who is leading the launch, said: “Western media giants view emerging markets through a Western lens. Emerging markets, home to over 4.3 billion people with a median age of 34, have their own unique stories to tell. These markets accounted for 50.1% of global GDP in 2023 and a staggering 66.7% of global GDP growth over the past decade. MONIIFY is here to change the narrative - a platform by Zillennials, for Zillennials - sharing the growth stories of emerging markets, from their own perspective.”
The platform will offer daily updates on the latest in crypto and tech markets, investment trends and business opportunities, and in-depth conversations with successful and influential entrepreneurs, and feature formats designed to resonate with Zillennials, including short videos, easy-to-understand explainers, and deep-dive interviews.
The MONIIFY newsroom will exclusively cover crypto, markets, tech and wealth in emerging markets, led by an accomplished team of international business journalists.
“We have brought together the best media talent from international markets as well as emerging markets who believe strongly in the MONIIFY movement, and who represent our brand,” said CEO, Michael Peters. “The success of MONIIFY will be driven by the strength of the brand we've built which attracts our top talent from our team to our guests to our creators.”
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