March 02, 2025 PR News
Brazen MENA has been selected as CFI’s strategic public relations partner following a competitive pitch.
The agency has been entrusted with increasing awareness of CFI’s global trading services, empowering traders, and highlighting its wide array of financial products and advanced trading platforms.
In addition, Brazen MENA will oversee all media and influencer communications, working to further promote CFI’s powerful offerings, from expert trading education to the cutting-edge tools that help traders make smarter, more informed decisions.
Ziad Melhem, CFI Chief Marketing Officer, said: “At CFI, strategic communication is essential to strengthening our brand and engaging traders globally. Brazen MENA’s creativity and expertise make them an ideal partner to help us enhance our messaging and reinforce our commitment to innovation, transparency, and trader empowerment. We look forward to a strong collaboration that drives meaningful impact.”
With over 25 years of experience, CFI offers access to more than 15,000 financial instruments and is regulated by over 12 international authorities.
Louise Jacobson, Managing Partner at Brazen MENA, added: "We're thrilled to be leading PR for CFI, a pioneering financial services provider with a strong legacy of delivering exceptional value to traders worldwide.
“With Lewis Hamilton as their global brand ambassador, CFI embodies precision, performance, and a winning mindset—values that align perfectly with our approach at Brazen MENA. This partnership reinforces our expertise in the corporate and finance space, and we're excited to enhance CFI’s brand presence and expand its recognition in global financial markets. With our smart, creative, and results-driven strategies, we’re set to deliver high-impact results."
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