Brazen MENA opens Riyadh office as regional team grows

November 20, 2024 PR News

Brazen MENA has opened an office in Riyadh as the PR agency enhances its regional growth strategy with a series of new hires and internal promotions.

New starters include Hibba Khan, who has joined as People & Culture Executive, Léa Allam as Growth Director, Sharanya Paulraj as Junior Account Director, Salma Elsaadany as Account Manager, Lana Alomar as Senior Account Executive, and Chirag Harjani and Gazala Parker as Account Executives.

Among the promotions, Middle East PR Association’s Young Communicator of the Year, Khyati Megchiani, has been promoted from Account Manager to Senior Account Manager, Aarzoo Choglé has grown from Account Director to Senior Account Director, while Ada Teodoro steps up from Senior Account Manager to Junior Account Director.

Kristina Fernandes takes on the title of Junior Account Manager, having previously served as a Senior Account Executive, while Aya Khaddam and Devi Prakash both move from Account Executive to Senior Account Executive, with Edhielou Cabillan assuming the role of Senior PR Coordinator.

In parallel, the agency has injected fresh energy into its team with the appointment of Catherine Salter as Social Media Manager, leading ‘Social B’, the agency’s refreshed social media offering.

Louise Jacobson, Managing Partner at Brazen MENA, said: “I’m incredibly proud to have awarded so many well-deserved promotions this year as well as significantly expanded the team. With the opening of our Riyadh office, we’re entering a pivotal phase in our expansion, and I’m confident that with the right people in place, we will continue to grow and thrive across the region. This is just the beginning of what’s to come.”

Brazen MENA’s client roster includes Dubai Economy & Tourism, Atlantis Dubai, Daimler, and Marriott International.



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