Bloomberg TV’s morning show renamed Bloomberg Horizons Middle East and Africa
May 02, 2024 Television
Bloomberg Television’s flagship morning show Daybreak Middle East and Africa has been rebranded as Bloomberg Horizons Middle East and Africa.
The programme broadcasts from 08.00 to 09.00 (UAE time) on weekdays (Mon-Fri), with the name change ‘reflecting a renewed focus and commitment to covering one of the world’s fastest-growing regions.’
Joumanna Bercetche presents the show from Dubai, with regular contributions from Jennifer Zabasajja in Johannesburg. It is produced by Executive Producer, Brad Hodson.
Yoko Shimizu, Head of EMEA TV at Bloomberg, said, “With Bloomberg Horizons Middle East & Africa, we are enhancing the way we connect with our audiences. We want to provide viewers with insightful, context-rich coverage that connects regional developments to global markets. Joumanna and Brad are perfectly placed to lead our reporting efforts.”
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