Bloomberg Expands Regional Operations
April 21, 2016 Websites
Bloomberg is strengthening its Middle East operations with a localised edition of its business and financial news website and original live programming from the region on Bloomberg TV.
Bloomberg.com/MiddleEast launched yesterday and will draw content from Bloomberg’s existing media assets – including Bloomberg News, Bloomberg Businessweek, Bloomberg Television and original digital video – with a focus on growing audiences and developing storytelling on social and mobile platforms.
The site is managed by UAE-based digital news editor Leila Taha, who joined the Bloomberg team from Bloomberg Businessweek Middle East earlier this month.
Riad Hamade, Managing Editor for the Middle East and North Africa said: “Bloomberg’s latest regional editorial products build on more than 20 years of newsgathering across the Arab World to introduce new platforms for storytelling on the companies, markets, economies and politics shaping the Middle East.
“Adding new media platforms will allow us to deliver more relevant stories to our growing audience of business and financial professionals across the region.”
Bloomberg Television is also expanding its Middle East footprint with a new studio and production crew in Dubai and original live programming from the region, including regular live bulletins from Abu Dhabi, to air from early May.
A new, prime-time morning show Bloomberg Markets: Middle East will focus on the cross-section between the region’s politics, markets, economies and companies, airing at 8am on weekdays (Sun-Thurs).
Bloomberg is also partnering with Abu Dhabi Global Market to bring the Bloomberg Markets Most Influential Summit to the Middle East for the first time.
Bloomberg Markets Most Influential Abu Dhabi will be held in December and will convene the leaders and innovators who are moving markets, driving economies and making deals that shape the future of finance in the Middle East and beyond, with Abu Dhabi joining New York, London and Hong Kong as the latest financial centre to host the event.
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