beIN SPORTS to broadcast F1 across MENA and Turkey
February 29, 2024 Television
Qatar-based beIN SPORTS has secured the exclusive rights to broadcast Formula 1 races in 25 territories across MENA and Turkey in a 10-year deal, including all practice sessions, F1 Sprint events and Grands Prix across beIN SPORTS channels and its live-streaming app TOD.A key pillar of the deal is the formation of a regional content production partnership that will see beIN and Formula 1 work closely to develop localised content for the MENA region, across different formats and platforms to better engage and grow the F1 fanbase.
Since the first Bahrain Grand Prix twenty years ago, the Middle East has established itself as a hub for Formula 1. Over half a million fans in total attended the Abu Dhabi, Bahrain, Qatar and Saudi Arabia Grands Prix last year and the region boasts one of the youngest and most diverse fanbases in the sport, with a high demographic of female followers and fans under the age of 35.
Yousef Al-Obaidly, CEO of beIN MEDIA GROUP, said: “We are delighted to see the return of Formula 1 live and exclusively on beIN across 25 countries spanning the MENA region and Türkiye. beIN continues to be the undisputed home of sport across MENA and Türkiye, with Formula 1 the centerpiece of our incredible portfolio.
“We look forward to creating thrilling Formula 1 experiences for millions of fans and growing a new generation of followers through exciting regional content and innovative broadcasting. This deal is also testament to the fantastic long-term success and continued ambitions of beIN Media Group as one of the leading sports, entertainment, and media groups in the world."
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