ASDA’A Wins Award For Thought Leadership in PR
June 07, 2016 PR News
ASDA’A Burson-Marsteller picked up the award for Thought Leadership in PR for its Arab Youth Survey 2015 at the recent In2 SABRE EMEA Awards in Berlin.
The SABRE Awards by The Holmes Report are the world’s biggest PR industry accolades, with the In2 SABREs recognising excellence in various categories of innovation and insight, as well as PR agency management and marketing.
Sunil John, founder and CEO of ASDA’A Burson-Marsteller, said: “Our thought leadership platform, the Arab Youth Survey, has been recognised as a pioneering initiative for the PR industry across Europe, the Middle East, and Africa.
“The Survey has earned a reputation as a unique piece of work that adds a new dimension to the dialogue in and about the Middle East, providing a valuable insight for policymakers, businesses and civil society. It is rewarding to see our hard work and investment in this major initiative recognised at the highest level by our peers in the PR industry.”
ASDA’A Burson-Marsteller also received a Certificate of Excellence in the Social Media – Collective category for its Warriors in Pink campaign for Ford Middle East, which aims to support and maintain a long-term breast cancer awareness and early detection programme across the Middle East.
The October 2015 campaign saw breast cancer survivors from the region becoming Models of Courage by taking part in an event to showcase the 2015 Warriors in Pink apparel and accessories range, inspiring other patients in their battles, and encouraging the region’s women to get regular check-ups.
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