ALTV.com launches in MENA
June 07, 2016 Websites
A new free streaming service bringing original video content to underserved areas of the world has launched in the Middle East and North Africa.
ALTV.com features a mix of lifestyle content covering consumer interests from comedy and music to beauty, travel, sport-related chat and gossip, all of which can be enjoyed via smartphone.
The new platform blurs the lines between users and content creators, relying upon a network of creative talents in the region to create local, high-quality content that reflects their culture, interests and aspirations.
Content creators for the digital network will be able to monetise their work, in an effort to encourage digital entrepreneurs to build careers in developing high quality content.
An innovative social media campaign featuring star-name brand ambassadors will be launched in the coming weeks to build awareness of the platform across MENA.
ALTV has been launched by Dublin-based telecoms and media investment group Granahan McCourt Capital (GMC).
David McCourt, the firm’s CEO and Chairman, is an Emmy award-winning producer known for his work on American children's television series Reading Rainbow, as well as prime time documentaries with Angelina Jolie in Tanzania and Michael Douglas in Sierra Leone.
He was also responsible for bringing the first competitive telephone and TV landscape to Mexico and built the first competitive telecom network in America with Corporate Communications Network, which was merged into MFS to create MFS/McCourt. MFS was later sold to WorldCom for $14.5 bn.
McCourt commented: “We are seeing a revolution in online entertainment. However, large areas around the globe remain underserved. As connectivity in these areas increases and spread of consumer technology continues, these countries and cities are seeking online content that is increasingly more relevant to them.
“By collaborating with the best and most creative presenters and producers in each region, nurturing talent through training, supplying facilities and supplying facilities and responding to what consumers want, ALTV understands the dramatic changes in media consumption that are taking place and offers younger, tech-savvy audiences more relevant, captivating content that reflects how they live.”
The telecom provider has also announced plans to expand ALTV.com to Sub-Saharan Africa and South America.
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