Auto Radio Appoints Media Specs to Develop Sales

Sunday, 3 July 2016

Auto Radio, the UAE’s only Russian language station, has appointed Media Specs to develop its sales and marketing activities in the UAE.

Alaa Nagawa, managing director of Auto Radio, said: “Media Specs have proved their level of creativity and professionalism in the region and we are looking forward to more successful collaborations.

“This is the debut of many activities to come, as Auto Radio plans to increase awareness among its target audience and to expand its platform's contribution to the local market through new programs and content.”

Auto Radio, which launched in the UAE in 2015, is part of a major radio franchise in Moscow and other cities in Russia, as well as Ukraine, Armenia, Kyrgyzstan, Moldova, Latvia, Spain.

"We are very excited to work with Auto Radio," said Raghid Eid, CEO of Media Specs. “We believe there is a lot of communication potential for the brand and are looking forward to supporting Auto Radio’s marketing and sales activities in the UAE.”

Dubai-based Media Specs Corporate Solutions (MSCS) specialises in providing strategic and tactical solutions for media, business marketing and communication companies.